The Fall Off is finally on the way.
On Wednesday (Jan. 14), J. Cole sent shockwaves through hip-hop as he announced the official release date for his highly anticipated album, The Fall Off. The Dreamville boss confirmed his upcoming project will arrive on February 6. In true Cole fashion, the rollout is short, quiet and heavy on meaning.
The Trailer
The announcement comes with a striking trailer that follows J. Cole doing a number of things. It began with the “Middle Child” rapper car washing his Lamborghini truck. Then he is sitting and eating alone in a diner. The last image shows J. Cole standing outside while looking down, as the reflective voiceover explores the idea of “falling off.”
While the narration and video is moody and minimal, it perfectly matches that album’s title. The trailer ends with a high energy snippet, giving fans a small peak into what to expect from Fayetteville’s finest.
What makes this moment even more intense is that Cole has previously suggested The Fall Off could be his final album. A lot of mystery surrounds the project. There’s no confirmed tracklist, no features revealed and no official lead single with three and a half weeks to the release date.
What we do know is, The Fall Off isn’t just another album, it’s a moment. And that moment may be the closing chapter of an era.
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