J. Cole Reportedly Had To Hit Reset For ‘Fall Off’ Amid Drake and Kendrick Beef

J. Cole Pulls Kendrick Lamar Diss Track '7 Minute Drill' From Streaming Platforms
Photo by Ethan Miller/Getty Images

Fans have been eagerly awaiting J. Cole’s next album, tentatively titled The Fall Off, for years. Despite the mounting hype, specifics about the release remain scarce. His previous project, Might Delete Later, arrived amid a pivotal moment in hip-hop. This occurred just as the high-profile tension between Drake and Kendrick Lamar was reaching a fever pitch.

Leading up to that period, Cole teased listeners with his “Like That” verse, demonstrating his lyrical precision. He also stirred controversy with the short-lived release of the diss track “7 Minute Drill.” The track was swiftly pulled and followed by a public apology at the Dreamville Festival.

The ongoing feud between Drake and Kendrick Lamar continues to influence the broader hip-hop landscape. Some observers suggest Cole could have navigated the situation more strategically. Industry speculation hints that his moves are part performance and part commentary. They may align with the themes he intends to explore on The Fall Off. Still, the album has yet to appear, and anticipation among fans only intensifies.

Kendrick, Drake, and the Delay: Why J. Cole’s Next Album Remains a Mystery

Insiders, including Mal from the Rory & Mal Podcast, point to a compelling reason for the delay: both Kendrick and Drake were slated to appear on the project. With their unresolved tensions, Cole may have been forced to overhaul parts of the album entirely. As Mal explained, “Yes, Kendrick was on the album, and Drake was on the album, which is why we didn’t get the album, ’cause now he gotta do his whole album over.”

The album’s release date remains unknown. Cole has largely withdrawn from social media, seemingly waiting for the right moment. This hiatus may also allow peers to release their projects first, creating a more favorable landscape for his return. A$AP Rocky’s Don’t Be Dumb is scheduled for January 16, followed by Drake’s ICEMAN in the new year. Fans remain hopeful that, once the field clears, Cole will deliver his long-awaited album.

Even without a confirmed release date, the fervor for new J. Cole music is undiminished. Each hint or snippet ignites excitement. This reflects the anticipation that any future project from the artist could once again redefine the hip-hop landscape.


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