Jay-Z made the 2025 Super Bowl a family affair, bringing his daughters, Blue Ivy, 13, and Rumi, 7, to watch the Kansas City Chiefs face off against the Philadelphia Eagles. The rap icon and his girls were seen on the field at Caesars Superdome in New Orleans before kickoff, capturing moments ahead of the highly anticipated game.
Dressed in all black, Jay-Z kept his look understated while Blue Ivy embraced a bold, grown-up style. She paired cargo jeans with a black leather bomber jacket, accessorizing with a leopard-print purse and sleek black sunglasses. Rumi followed her sister’s lead, wearing jeans and a black-and-white varsity jacket, mirroring Blue’s effortless cool.
As they posed for photos, Jay-Z slipped into full dad mode, snapping pictures as his daughters struck playful poses. Blue, known for her signature Super Bowl shot, recreated the same jump-for-joy moment she’s done in previous years, while Rumi joined in, adding her own energy to the tradition.
A regular at the Super Bowl, Jay-Z attends every year in his role as Roc Nation’s “live music entertainment strategist,” a position he’s held since 2019. His company plays a key role in shaping the halftime show, giving the 25-time Grammy winner a major influence over the event’s production.
The Carters made a similar appearance at last year’s Super Bowl in Las Vegas, where the Chiefs claimed victory over the San Francisco 49ers. Beyoncé opted to skip the on-field moments, arriving later to join her family in a private suite.
This year, it remains unclear which team they’re rooting for as the Chiefs chase history, aiming for an unprecedented third straight Super Bowl title.
Before heading to their suite, Jay-Z made sure his daughters approved the photos. As for Rumi’s twin brother, Sir, it’s unknown if he was in the stands with Beyoncé, watching the game from a more low-key spot.
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