Jennifer Lopez Makes Last-Ditch Effort To Save Tour

Jennifer Lopez Makes Last-Ditch Effort To Save Tour
Photo by Andrew Toth/Getty Images for Netflix
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Jennifer Lopez seemingly chooses to revamp her tour after lukewarm ticket sales and multiple dates scrapped.

According to Variety, the change was made discreetly, with the “This Is Me… Now” tour now rebranded as “This Is Me… Live | The Greatest Hits.” However, it’s worth noting that the actress/singer’s team has not yet issued an official statement regarding the change.

In February, Lopez’s latest album, This Is Me… Now, faced a challenging start, selling only 14,000 copies initially, according to the outlet. Although it topped the Billboard Top Album Sales Chart with 11,000 physical sales, it failed to crack the top 10 on the Billboard 200 chart, landing at No. 38. This marks her second studio album to miss the mark with listeners.

The album was part of a self-financed $20 million multimedia project that included a tour and two films backed by Amazon: This Is Me… Now: A Love Story and a documentary, The Greatest Love Story Never Told. Each chronicling her tumultuous journey towards finding lasting love.

We previously reported in March, that Lopez canceled tour dates spanning August 22-30, including stops in Nashville, Atlanta, Cleveland, Houston, Tampa, New Orleans, and Raleigh, N.C. Despite a considerable number of stadium seats remain unclaimed, as seen on Ticketmaster.com, Lopez is slated to perform about 30 shows.

“Come dance the night away at This Is Me…LIVE this Summer,” Lopez wrote in the tour announcement, accompanied by a reel showcasing a range of chart-topping singles and notable appearances, from films like Love Don’t Cost a Thing and Selena.

Meanwhile, the cancellation notice reads, “unfortunately, the Event Organizer has had to cancel your event. No action is required to obtain a refund.”