During a recent phone conversation leaked online, Kanye West labeled rising recording artist Doechii an “industry plant,” igniting a fresh wave of controversy.
In the call, West suggested that Doechii’s rapid ascent was not purely organic, implying major labels and executives orchestrated her success behind the scenes rather than it stemming from genuine fan support.
West, known for his unfiltered critiques of the music industry, expressed skepticism about artists who achieve sudden prominence without what he views as grassroots credibility. Referring to Doechii, he claimed, “They’re pushing her heavy without the people really choosing her first.”
His comment reflects a broader tension in hip-hop, where authenticity and origin stories are often scrutinized, especially for newcomers who receive early industry co-signs or large promotional budgets.
Doechii, signed to Top Dawg Entertainment and Capitol Records, has steadily gained attention through breakout singles and high-profile performances. Yet Kanye’s accusation feeds into a long-running narrative that questions the legitimacy of artists who seem to skip traditional, independent routes to fame. His statement also highlights ongoing generational rifts, as older icons sometimes bristle at the ways newer talents are marketed and packaged in the digital era.
Neither Doechii nor her team has publicly responded to West’s comments. However, fans have defended her, citing her years of independent work before signing major deals. Some critics, meanwhile, argue that even if labels support an artist, that backing does not negate genuine talent or fan engagement.
West’s remarks once again underline his complicated relationship with the music business—where he alternates between participating in and fiercely criticizing the very systems he helped shape. As for Doechii, the label of “industry plant” may linger, but her trajectory will ultimately depend on how audiences continue to embrace her music beyond industry narratives.
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