NBA YoungBoy is pulling back the curtain on the thinking behind MASA, his latest project, during a recent interview with Complex. The title—short for Make America Slime Again—signals a philosophy rooted more in authority and allegiance than traditional politics. Asked to explain it, the Baton Rouge rapper put it plainly: “Follow whatever Trump applying. Enforce whatever Trump’s applying.” At just 26, and coming off a year where he was widely hailed as Best Rapper Alive, NBA YoungBoy continues to position himself as both a musical force and a cultural lightning rod.
Pressed further about any personal ties to President Donald Trump, he chose not to go there. Still, the sentiment has appeared before in his music, and it functions more as symbolism than policy. Earlier this year, on the track “XXX,” he rapped, “Whatever Trump doin’, b*tch it’s good for the youngins (All Hail Trump).” The lyric fits within a broader pattern in his work. Therefore, power, loyalty, and survival are recurring themes rather than ideological endorsements.
NBA YoungBoy Expands Into Film with Documentary Debut
The conversation arrives as NBA YoungBoy widens his creative footprint beyond music. He recently launched a production company, 38 Films, marking a deliberate move into film and long-form storytelling. The company’s first project is a documentary developed with Foundation Media Partners that will chronicle his life and career. It is directed by Nico Ballesteros, who is known for In Whose Name?. The film aims to capture the artist outside the confines of headlines and chart positions.
Patrick Hughes, the chief executive of Foundation Media Partners, framed the project succinctly: “NBA YoungBoy is not just an artist; he’s a cultural force.” The documentary, Hughes said, is intended to present an unfiltered look at that influence. The film follows the release of Slime Cry, YoungBoy’s ninth studio album, which kept his momentum firmly intact. With new ventures taking shape, his next chapter appears poised to extend well beyond music alone.
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