Rap Snacks, the 30-year-old brand that features hip-hop artists on snack packaging, is expanding to Canada, Spain, and the United Kingdom.
“This is a thrilling moment for Rap Snacks as we extend our flavor and culture to the world,” said James Lindsay, founder and CEO of Rap Snacks. “We’re not just launching snacks; we’re creating a movement that transcends borders and bridges cultures, and while we are leaning into this amazing opportunity to expand our brand beyond the United States, our commitment to creating and supporting culturally relevant products with social impact remains unwavering as we step onto the global stage. This is a huge accomplishment for a 100% Black-owned CPG brand.”
Rap Snacks features rap stars on their own products, like Rick Ross, Lil Baby, Nicki Minaj, Migos, NBA YoungBoy, and Master P.
The brand is expanding into international markets after achieving success nationwide. Rap Snacks is available at Walmart, Target, and Sam’s Club.
Sodexo now distributes Rap Snacks at Clark Atlanta University, the first 100% Black-owned food brand at an HBCU.
“This milestone strengthens the brand’s commitment to supporting educational institutions, inspiring future business owners and empowering future leaders,” said Lindsay.