Sexyy Red Exposes Chief Keef & Kayla B Drama As PR Stunt

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NEW ORLEANS, LOUISIANA – JUNE 15: Sexyy Red performs on stage during Vulture Island Experience at Smoothie King Center on June 15, 2024 in New Orleans, Louisiana. (Photo by Kaitlyn Morris/Getty Images)

Sexyy Red has mastered the art of turning spicy Internet drama into a powerful promotional tool. This savvy approach highlights her rise to fame and her ability to leverage controversy for her own benefit. Recently, she and Kayla B (King Von’s sister) stirred up social media with claims of romantic involvement with Chief Keef, leading to some heated exchanges. However, it turns out that this drama was orchestrated, at least on Sexyy Red’s part, as part of a promotional strategy. She recently unveiled a music video teaser for her remix collaboration with Chief Keef, “Bow Bow Bow (F My Baby Mama),” which is a parody of the Maury show and a reimagining of her original hit, “Bow Bow Bow (F My Baby Dad).”

The online squabbles and jokes about polyamory were just tactics to grab attention and build anticipation. While this strategy carried the risk of straining relationships between Sexyy Red, Chief Keef, and Kayla B, it seems to have been a calculated move to generate buzz for the music video. Hopefully, King Von’s sister was in on the plan; otherwise, real-life tensions could arise. Nonetheless, the anticipated music video promises to be an entertaining and humorous visual experience.

Sexyy Red is also preparing for an upcoming tour, which adds to her promotional workload. This approach contrasts with how other rappers handle their off-stage drama, often keeping it separate from their careers. The St. Louis native, however, embraces both her art and the surrounding drama, creating a unique marketing blend that has proven more successful than many expected.

Additionally, Sexyy Red hinted at being pregnant again in the music video snippet, though it’s unclear if this is another publicity stunt. With a strong marketing team or perhaps just good fortune, she has managed to navigate these antics effectively. If she continues to capitalize on these strategies, she is likely to handle future controversies just as well.


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