CONTENT | Ridin’ Out with DJ Magic

DJ Magic stepping out of black car



Tuesday, March 7, 2017 (New York, NY) – WQHT-FM HOT 97, Where Hip Hop Lives, is excited to work with our very own DJ Magic on his new, innovative series: Ridin’ OutRidin’ Out puts the artist in the hot seat, having them freestyle while riding in one of Magic’s exotic cars.  If the freestyle is hot, Magic allows them to stay along for the ride; if it’s not, they must exit wherever he may stop. 


Mic Fox, Director of Digital of Emmis New York/HOT 97, states, “The series Magic created is ‘street’ innovative, and HOT 97 Interactive is excited to get behind it and provide full production and promotional support.  Ridin’ Out combines key things our audience loves: beats, lyrics, hot cars, and comedy.  We’re excited to see how the artists measure up as the series continues.”


The season premiered on HOT 97’s YouTube channel today with Mone.  Check back every Tuesday for new episodes with artists from around the country.


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