Jaide Lewis, CEO of The Culture Collab Agency, has accomplished an extraordinary feat in the music industry by becoming the first female executive to secure partnerships with all three major record label groups at the same time, pioneering a new approach to agency leadership in entertainment.
“My background at BET Networks gave me a foundation in understanding how culture and entertainment intersect. Working with artists like Coco Jones, Pooh Shiesty, and Kevin Gates taught me that authentic storytelling transcends traditional marketing boundaries” Jaide shares on her journey. “The New Edition Story campaign was a turning point that showcased our ability to bridge generational and cultural divides.”
On Her Journey & Leadership:
“We’re reimagining how labels approach cultural marketing by bringing data-driven insights to creative execution. Our campaigns consistently outperform industry benchmarks because we understand the nuanced cultural conversations happening across platforms. When you have a seat at all three major label tables, you can drive industry-wide change rather than isolated success stories.”
On Her Future Vision:
“This is just the beginning of transforming how the industry approaches marketing. We’re already developing new campaign frameworks that leverage our unique position across all three major label groups” Jaide says of her future. “The next phase includes building a pipeline for diverse talent in music marketing and executive leadership.”
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