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Drake just made a huge power move!
The rapper just signed a deal to become co-owner of LeBron James digital empowerment platform Uninterrupted, in Canada.
The sports media brand was created in 2015 and has since expanded internationally. James also has Scott Moore as the CEO of the brand and Vinay Virmani as its chief content officer. The company will allow athletes to speak to their fans directly via video content including shorts and features.
This isn’t the first time that Drake and LeBron have partnered up. In 2017, the two both executive produced the documentary The Carter Effect, which was about NBA All-star Vince Carter. In a recent statement, Drake had this to say about the company and the partnership. “Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.”