Iconic hip hop brand HOT 97 and New York based KRINK to release a collection for Hip Hop’s 50th Anniversary
NEW YORK, NY (February 16, 2023) - To fortify its connection with New York City and the world of street art, HOT 97 and Krink have partnered to develop a limited-edition marker with the notorious HOT 97 yellow.
Additionally, a line of co-branded merchandise will be released alongside the markers highlighting the NYC heritage of both brands. The teams have planned to have some exciting marketing installations around Manhattan to promote the collaboration.
HOT 97, New York City’s pioneering radio station and premier hip hop brand consistently embodies and celebrates the elemental tenets of hip hop: DJ’ing, MC’ing, breakdance and street art. “As part of our recognition of Hip Hop’s 50th anniversary, we are excited to partner with storied paint marker brand Krink New York City and to bring the first ever HOT 97 yellow marker to creatives everywhere,” said Bradford Tobin, its President, Chief Operating Officer and General Counsel.