July 19, 2019

It’s Happening! Toys ‘R’ Us To Make A Comeback Later This Year

It’s Happening! Toys ‘R’ Us To Make A Comeback Later This Year

(Photo by Matthew Horwood/Getty Images)

The rumors are true! Toys ‘R’ Us stores are making a comeback but with some changes. Toys ‘R’ Us’ parent company, Tru Kids Brand, announced that they are going to team up with a “software-powered retailer” called b8ta to bring back the toy store later this year. 

Although this comeback is great, the stores will have a different look and feel to it from how consumers used to remember it. 

As reported by Nerdist, the company released an official statement about the changes. “The new Toys“R” Us stores will serve as must-visit destinations for kids to learn, play, and fall in love with the latest and most popular toys, and for parents to have fun with their children and ignite their own childlike sense of play. The stores will be highly interactive with new events and activities every day, from seeing toys displayed out of the box to test before making a purchase, to visiting different brand stations to driving learning through play embracing STEAM, or just having fun with Geoffrey the Giraffe in the open play space.”

The first two stores are set to open in The Galleria in Houston, Texas and in Westfield Garden State Plaza in Paramus, New Jersey. There are plans to open more stores in 2020 in high-traffic retail markets across the U.S. 

Are you excited about this?