Vanessa Bryant is keeping her late husband and daughter's name alive.

As reported on CNBC, Kobe Bryant's widow is launching a Mambacita clothing line in honor of

and Vanessa's daughter, Gianna. She also died in a helicopter crash with her dad and seven others. Gigi's nickname was Mambacita, originally off of her dad's mantra "

."

Vanessa took to social media to promote the line. She said it'll be released on May 1, which would have been Gianna's 15th birthday. Take a look:

The clothing line news comes weeks after Kobe's estate parted ways with Nike. The article reports 100% of the proceeds will go to the

; the nonprofit started in the memory of Kobe and Gigi to benefit underserved youth in sports.

Gigi tragically died with her dad and seven others on a

back in January 2020.

Before the tragedy, they were on their way to a basketball tournament.

Kobe and Gigi had a special bond through their love for basketball. Gigi was posthumously honored at the 2020 WNBA draft.