Lola Brooke has officially signed a deal with Arista Records in collaboration with Team Eighty Productions, Billboard confirmed on Monday (Jan. 9).
"I waited my turn even when they told me get off the line!" the Brooklyn rapper said in a statement she posted on her Instagram page. "I never complained even when I [could've]! Anytime you seen me I always smiled even when I was DOWN BAD! Nobody [owes] me [and] mine ANYTHING so we made sure to give EVERYTHING to one another #Loyalty. I deserve… we deserve! No, 80 deserves this moment,"
She added, "Thank you @savvydavisjr, @davidmassey123, [and] @aristarecords for NOT wanting to change who I am as [an] artist, but continue to [help] [me] grow as a star!"
Lola Brooke gained success through her breakout single “Don’t Play With It”, featuring fellow New Yorker Billy B. The song, which was released in 2021, recently dominated Billboard’s R&B/Hip-Hop Airplay chart.
“Lola is the rare talent whose presence matches her message. Her music is larger-than-life, but her vision is just as powerful. We’re excited to welcome her to the Arista Records family,” David Massey, president and CEO of Arista Records said in a press release.
Kendell “Sav” Freeman, the label’s vice president and co-head of urban music, added, “From the moment I saw and heard Lola Brooke, I knew it was imperative that I sign her. She’s an elite rapper and a born performer with an undeniable vision. Lola has an amazing work ethic, her music is phenomenal, and her personality is unmatched. I’m excited for everyone to witness her path to greatness in 2023.”
Arista Records is owned by Sony Music Entertainment.