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Will Smith and Jada Pinkett-Smith are launching their own media company.

Westbrook Inc aims to promote “an array of ethnicities.” Their mission is to spread positive ideas, products, and art. They also want to empower people and “inspire the next generation of artists to do good in the world,” according to a report.

Westbrook Studios will house Jada Pinkett’s Facebook show, Red Table Talk. They also plan to release documentaries, films, and TV shows.

The company will also support projects from Jaden and Willow.

This power move will certainly open new doors for entertainers and media personals, are you excited?