(Photo Credit: TPN/Getty Images)
Sometimes, I wish there were more athletes like Serena Williams.
In May, Williams walked into her first grand slam match since the birth of her child with an iconic catsuit which made her look nothing less than a superhero.
Just before the French Open, French Tennis Federation president Bernard Giudicelli banned the catsuit from the tournament saying, “I think that sometimes we’ve gone too far. [The catsuit] will no longer be accepted. One must respect the game and the place.”
How was the outfit disrespectful in the first place?
Williams took the high road, and Nike responded in perfect fashion.
You can take the superhero out of her costume, but you can never take away her superpowers. #justdoit pic.twitter.com/dDB6D9nzaD
— Nike (@Nike) August 25, 2018
So how did the Tennis legend react? By pushing continuing to push the status quo in a sport that could use some modernization to be honest.
She stepped onto the court, defeating Magda Linette easily 6-4, 6-0, in an all black outfit designed by Virgil Abloh with the off-white Nike’s. A quiet, but noticed statement to the establishment. And good product placement too.
Well done, Serena. Well done.