Diddy had time today!
The hip-hop mogul wrote a letter to corporate America and made some demands. Diddy has a bone to pick with General Motors. According to him, GM claims they support his Black-owned media outlet, Revolt, but they haven’t invested in them properly. Diddy said,
“While REVOLT does receive advertising revenue from GM, our relationship is not an example of success. Instead, REVOLT, just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community.” He continued,
“Exposing GM’s historic refusal to invest in Black-owned media fairly is not an assassination of character; it’s exposing the way GM and many other advertisers have always treated us. No longer can Corporate America manipulate our community into believing that incremental progress is an acceptable action.”
He claims GM exploits Black culture, “undermined our power, and excluded Black entrepreneurs from participating in the value created by Black consumers.” In Diddy’s letter, he claims out of the $3B GM spent on advertising, only $10M was invested in Black-owner media. The Ciroc CEO made valid points, but people online have mixed feelings.
Reality star/social media influencer told Diddy she was offered a hosting gig at Revolt but it’s unpaid. She wants him to look in the mirror and practice what he’s preaching.
Diddy, it starts with us.
I was recently approached to host a show for Revolt and it came without pay. We cannot keep knocking white folks for their disrespect towards minority creators while doing the same thing to each other.
I encourage you to be the change we need❤️ https://t.co/Ms1Ekwlg5a
— MBali 💫 (@TheJessieWoo) April 8, 2021
Take a look at what other people had to say:
Ironically this is a letter that should be penned to you… Mr Corporate Combs😔✍️ pic.twitter.com/a0jsF7Ie7u
— Jimmy Whispers ⚓ (@monomyth_ivxx) April 8, 2021
Diddy: IF YOU LOVE US PAY US
All the artists diddy has failed to pay: pic.twitter.com/SFSiEvnvoI
— Big Girl Slay 💋 (@Biggirlslay) April 8, 2021
There’s too many stories about artists having to eat cat food for survival under Diddy’s umbrella for him to be writing an open letter to corporate America.
Just make a new flavor of Ciroc and go!
— ᴅᴏʟʟᴀʀ (@callmedollar) April 8, 2021