(Photo by Michal Fludra/NurPhoto via Getty Images)
McDonald’s has decided to choose the health-conscious route following the success of its competitors.
The company announced on Thursday that they will launch a plant-based PLT burger as a 12- week test. This will take place in 28 restaurants across Southwestern Ontario, Canada.
Ann Wahlgren, McDonald’s VP of Global Menu Strategy said in a press release, “McDonald’s has a proud legacy of fun, delicious, and crave-able food and now, we’re extending that to a test of the juicy, plant-based burger. We’ve been working on our recipe and now we’re ready to hear feedback from our customers.”
Beyond meat took to Instagram to share the news. See post below:
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Say hello to the new P.L.T. from @mcdonaldscanada – a juicy, delicious burger made with a Beyond Meat patty! The P.L.T. will be tested for 12 weeks in 28 McDonald’s restaurants in Southwestern Ontario, Canada starting Monday, 9/30. __________________ “Being of service to McDonald’s has been a central and defining goal of mine since founding Beyond Meat over a decade ago,” said Ethan Brown, Founder and CEO, Beyond Meat. “It comes after a long and productive collaboration to make a delicious plant-based patty that fits seamlessly into McDonald’s menu, and we’re thrilled with the outcome.” __________________ Click link in bio to learn more about this exciting announcement and to find the full list of participating restaurants!
Will you try it?