Fresh off a courtroom triumph in a high-profile shooting case and Rihanna’s 37th birthday bash, A$AP Rocky’s week has been a whirlwind of headlines. Adding a dazzling cherry on top, the Harlem-born visionary etches his name in the annals of style as Ray-Ban’s inaugural creative director. A maestro of melody and couture, Rocky’s poised to steer the eyewear icon’s artistic ventures, reimagine its storefronts, and infuse a bold, singular flair into the brand’s aesthetic DNA moving forward.
As his opening move, he’s overhauling the flagship frame selection, introducing an innovative lens style. Dubbed the “Blacked Out collection,” this launch fuses timeless touches with striking, contemporary flair. Expect gold-accented flourishes paired with cutting-edge ultra-black lenses. The debut hits shelves this April. Ray-Ban’s president said in a statement, “Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator.” “His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
Rocky’s Ray-Ban Romance: A Stylish Legacy Evolves
Rocky’s affinity for Ray-Ban is hardly a secret. The stylish icon has long favored their timeless designs, effortlessly weaving them into his latest courtroom ensembles. Among his standout picks are the iconic Wayfarer shades, the bold Mega Clubmaster sunnies, sleek translucent Wayfarers, and a sharp set of metal-rimmed opticals—each a testament to his flair.
Rocky expressed his gratitude towards the brand, stating, “I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving.” “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
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