Big Sean and Usher have teamed up to bring an entertainment production facility, worth nearly $1,000,000, to Detroit youth. Dubbed the “Detroit Entertainment Innovation Incubator,” the facility will work as a virtual production studio. It will also serve as a special effects lab and creators’ lounge housed in the Michigan Central Boys & Girls Club. Along with aid from Usher’s New Look and the Sean Anderson Foundation, the center will partner with Ilitch Sports + Entertainment and Emory University’s Goizueta Business School.
“I’ve always been a true believer in igniting a spark in the next generation to be better and have access to things we didn’t,” Usher said in a statement. The center will be open for ages 14-24. It will give the youth access to “premier creative programs, technology, and gain real-life experience with personal workshops.
The Detroit Entertainment Innovation Incubator Will Be Housed In The Michigan Central Boys & Girls Club
Usher continued, “This new Spark Lab in Detroit, with my friend and fellow Boys & Girls Club alum Big Sean, will not only minimize the access gap for the youth but also prepare them for greatness. It takes just one person to believe in your success. I’m honored to be one of many in this partnership to help make that happen.”
For Big Sean, this move is part of his mission to “make sure the next generation of dreamers and innovators from my city have the access, tools, and mentorship.” He continued, “Detroit is where my creativity was born. From freestyling in my mom’s basement to performing on the biggest stages in the world.” Sean added, “The Innovation Incubator is about showing young people that they don’t have to leave Detroit to chase opportunity. They can build it right here.” A ribbon-cutting ceremony for the new Michigan Central Boys & Girls Club is slated for February 2026.
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