Big Sean’s Label Reportedly Didn’t Want Him To Release The Nipsey Hussle Single

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Big Sean dropped his latest single off his upcoming album, Detroit 2. The track “Deep Reverence” featuring a posthumous verse from Nipsey Hussle.

Based on social media’s early reactions, it’s clear that this single is going to be huge. Yet, following the songs release Big Sean spoke out about his label not wanting him to release the song. He says via Twitter, “My label (a few people there, not the whole label) thought it wasn’t smart to put this song out ahead of my album, they told my team I should hold on to it,” Sean said in a since-deleted tweet. “They still supported my decision in the end tho.”

In the end, Sean followed his gut, “My heart and my gut was saying not only do people deserve that song right now, I felt like hearing nips voice, his presence and the energy of the song itself was needed and deserved it’s own moment!” he continues. “Ever since that Verses w/ Hit Boy n Boi 1da I wanted to drop it since then…”

Detroit 2 is set to drop on September 4th.