Cam’ron is one of the best rappers of his generation. The Harlem native has several platinum hits as a solo artist and with his crew, The Diplomats. But now he is one of the most popular sports personalities with his cutting-edge podcast It Is What It Is,
The show launched in February 2023 with co-host Ma$e, and Treasure “STAT Baby” Wilson. With an investment of $120,000, the podcast has turned into a brand that’s now worth eight figures.
Gracing the latest digital cover of Black Enterprise, the “Oh Boy” shared how he successfully entered sports media.
“So, I was like, ‘I’m gonna just invest my own money and just make it look like a professional setting, wear a suit but talk how people talk in the gambling spot, on the corner, in the projects, on the stoop or the barbershop,” he continued. “That was the vision.”
“I would be on the phone arguing with my man … I look at the phone; I’ve been arguing with this dude for an hour and 50 minutes about sports,” Cam said.
Currently, It Is What It Is ranks No. 45 in the sports podcasts category on Spotify, has 630,000 Instagram followers, and has 551,000 subscribers on YouTube with over 80 million views.
Cam also noted that he wanted to have a woman sports broadcaster on the show. Wilson is the perfect fit.
“Stat was right behind the scenes from maybe the first four or five episodes,” he said. “She was about two months, three months away from graduating from the University of Miami. State fit well. I definitely wanted to have a woman who was knowledgeable, a little younger than us, and just bought something different from the show.”
With 279 episodes recorded, Cam shared how the show has reconnected him with Ma$e.
“I get to go see my childhood friend that I haven’t hung out with in 20 years. And talk sh*t for an hour about sports and anything else that’s not really work for me,” he explained.
With all of his success, Cam says he’s just a brother from Harlem.
“I’m just basically a guy from Harlem trying to do the best that I can do for myself and making my way in the world,” Cam said.
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