Hip-Hop star Fetty Wap is bringing his signature #1738 energy to the fast-food game through a new partnership with Jimmy John’s.
The New Jersey rapper has teamed up with the sandwich chain to launch the limited-edition #1738 Fetty W(r)ap Meal, a collaboration that blends one of rap’s most recognizable catchphrases with a spicy new menu item.
The campaign centers around Jimmy John’s new Buffalo Ranch Chicken Wrap, which features all-natural chicken, Buffalo Wild Wings Medium Buffalo Sauce, ranch dressing, lettuce, tomato, onion, celery and crispy carrots wrapped inside a flour tortilla. The meal also includes Buffalo-flavored Jimmy Chips and a drink.
For longtime fans, the promotion taps directly into Fetty Wap’s legacy. The rapper’s “1738” ad-lib became a cultural phenomenon during his breakout run and remains one of the most recognizable phrases associated with his career.
The #1738 Fetty W(r)ap Meal will launch nationwide on June 29. Available at participating Jimmy John’s locations, the company’s mobile app and website. The fast-food brand is also offering a special deal for rewards members. Between July 6 and July 9, JJ Rewards customers can purchase the meal for $6.79 using the code “WRAPQUEEN.”
Fetty Wap Drops New #1738 “Wrap Queen” Summer Meal With Jimmy John’s
Jimmy John’s says the collaboration was inspired by Fetty Wap’s impact on music and pop culture.
“Fetty Wap helped define the sound of the summer, and we wanted to bring that same energy to our menu,” Suzanne DeRouchie, the company’s vice president of integrated marketing communications, said in a statement.
She added, “This meal is iconic, flavor-forward and built for fans who know that some eras—and flavors—never miss.”
The partnership arrives as brands continue to lean into hip-hop culture to connect with consumers. From artist-inspired meals to limited-edition merchandise, music and food collaborations have become a major part of marketing campaigns.
For Jimmy John’s, the move links a new product launch to one of rap’s most memorable stars. It’s another reminder that the influence of Fetty Wap still resonates years after his string of chart-dominating hits.
And this time, #1738 comes with chips and a drink.
Fetty Wap is set to perform at Hot 97 Summer Jam at the Prudential Center in Newark, New Jersey on July 24. Tickets are on sale now.
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