After Kendrick Lamar and Mustard dropped “tv off” on GNX, it didn’t take long for the track to take over the internet. A big reason? Dot’s now-iconic adlib—”MUSTAAAARD!”—right before the beat goes crazy. The song shot up to No. 2 on the Billboard Hot 100 and, even nine weeks later, it’s still holding strong in the top 15. While fans have been vibing to the track, many had another idea in mind—a partnership between Mustard and Heinz.
Fans had been hoping for a collaboration between Heinz and Mustard ever since “tv off” took off, with many predicting a Super Bowl ad was the perfect opportunity. Their instincts were right—Heinz has officially embraced the moment, turning the viral hype into a real partnership.
Heinz just dropped an ad that plays right into the viral moment—and it’s brilliant. It starts off slow, with Etta James’ timeless hit “At Last” playing while someone tilts a ketchup bottle. But five seconds in, the music rewinds just in time for Lamar’s “MUSTAAAARD!” shout. The screen then reads, “Two mustard legends together at last,” followed by: “Wanna taste the remix? Learn more at mustardxmustard.com.”
Reports confirm Heinz and Mustard are teaming up to release a new mustard-based condiment later this year—their first in about a decade. There’s no set launch date, but considering mustard is a summer BBQ staple, it could hit shelves in time for grilling season. The ad is also expected to run during the Super Bowl on February 9th.
This is just another win for Mustard, fresh off Lamar’s multiple GRAMMY wins last night—thanks in part to his production on “Not Like Us.”
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