J Cole is embracing nostalgia by launching his own blog, echoing the early internet era when artists like Kanye West and Tyler, The Creator connected with fans through personal platforms. Announced just hours before his 40th birthday on January 27, the Dreamville icon unveiled The Algorithm—a blog hosted on his Inevitable website.
In his debut post, Cole explained the blog’s purpose with characteristic humility:
“This is just a place for me to share. I’ve been wanting a little blog for years. Somewhere to post random stuff I vibe with, where the audience is much smaller than on social media. Finally pulled the trigger. Bear with us as we’re still developing the page and layout.”
The inaugural entry featured a link to Ahmad’s 1994 track, “Back in the Day.” Cole reminisced, “Respect to Ahmad. I played this joint last night and thought, ‘Damn, there’s my first post.’ Been loving this song since I was nine years old on Lewis Street, begging my mom for a GT Performer bike.” He added, “Now, at midnight, I turn 40. I might save the sentimental stuff for tomorrow, but in a nutshell, I’m grateful. Happy New Year to y’all, and God bless. 2025 will be a good one.”
Fans quickly speculated that his optimism for the year could signal the release of The Fall Off, his long-awaited album. Cole had hinted in the past that the project might drop before April’s Dreamville Festival, its fifth and final iteration. During his 10th-anniversary 2014 Forest Hills Drive concert at Madison Square Garden in December, Cole teased the crowd, saying, “I’ll see y’all at Dreamville Festival. Hopefully, I’ll have something new to perform.”
This move is a throwback to a time when blogs served as artists’ personal windows into their worlds. Kanye West famously ran KanyeUniversecity.com until 2010, using the platform to share his thoughts on music, fashion, and more. Tyler, The Creator also maintained a blog between 2007 and 2010, chronicling his life before his rise to fame.
With The Algorithm, J Cole continues his tradition of blending artistry with authenticity. Fans now have another way to connect with the rapper beyond his music, while the blog promises to be a nostalgic nod to the simplicity of the blog era. As Cole steps into this new venture, anticipation for his next musical chapter is only growing.
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