Kendrick Lamar has secured another win in his rivalry with Drake, breaking a fresh streaming milestone for rappers.
Fresh off his Super Bowl halftime performance, Kendrick’s monthly listeners on Spotify have now surged to 88.8 million. It marks a record-breaking peak in monthly listeners for any hip-hop artist on the platform. The rap icon stands far beyond his longtime adversary Drake, whose Spotify audience sits at 75.3 million per month. He’s still far from claiming the top spot among artists, as Bruno Mars holds the crown with an eye-popping 151 million monthly listeners on the platform, while The Weeknd follows distantly in second with 124.5 million.
Kendrick’s Streaming Surge: Super Bowl Boost, Grammy Glory, and Dominating Revenue from the Feud
K.dot’s streaming numbers have soared in the wake of his Super Bowl set and his Grammy triumphs.
Reports indicate that Kendrick’s blistering Drake diss “Not Like Us” spiked 430 percent on Spotify shortly after the game, while “HUMBLE,” “All the Stars,” “Man at the Garden,” and “DNA” each saw jumps exceeding 200 percent. The morning after his Apple Music-sponsored halftime show, Kendrick locked down the platform’s top five tracks, while GNX surged back to No. 1. He’s now on pace to retake the Billboard 200’s peak, with projections showing the album pulling in another 230,000 equivalent units this week.
Additionally, the Compton legend has surpassed Drake in revenue from their rap feud. Billboard projected in December that the two rappers’ diss tracks brought in nearly $15.4 million through streaming, digital sales, and publishing in the U.S. Kendrick emerged as the undisputed victor, with tracks like “Not Like Us,” “Like That,” “Meet the Grahams,” and “Euphoria” contributing to more than $13.4 million of the total, making up nearly 87 percent. “Not Like Us” topped the charts, earning approximately $7.6 million, while “Like That,” his collaboration with Future and Metro Boomin that ignited the feud, brought in $4.6 million.
Leave a Reply