Nicki Minaj Reveals Exciting Collaboration with LØCI, Unveils Stylish Sneaker Collection

Nicki Minaj Reveals Exciting Collaboration with LØCI, Unveiling Her Stylish Sneaker Collection on Social Media!
Photo by Rodin Eckenroth/WireImage

Nicki Minaj x LØCI is the collaboration we never knew we needed. 

On Friday (March 29), the urban-lux vegan sneaker and apparel company made a thrilling announcement. Despite their efforts to keep it hush-hush, they couldn’t contain the excitement any longer — it was time to spill the beans on their latest collaboration: with none other than the “queen of rap herself.”

“We’ve been struggling to keep this one quiet… [eyes emoji],” they exclaimed, taking to X/Twitter. “Finally, we can announce a partnership between LØCI and the queen of rap herself!”

“Register now for an exclusive opportunity to get your hands on the NICKI MINAJ x LØCI collection,” the message continues, encouraging fans to sign up for updates by visiting their website.

Building on the excitement, Barbz hit Instagram, overflowing with enthusiasm as she explained what an “absolute dream come true,” it is to witness her first collection come to life. 

“4/12 = 11 new pairs of my OWN sneaker. 11 completely different designs for you to choose from. An absolute dream come true. I can’t WAIT for you guys to see my 1st collection!!!! Link in bio to SIGN UP NOW!!!!! [pink heart emoji],” she wrote in the caption, teasing the collection’s release date on April 12.

“Thank you to my team for helping me make this dream come to fruition. This isn’t a sponsorship. I’m an owner & partner [praying hands, grinning face with sweat emojis] & we will be showing you the first complete collection on 4/12. Love you BARBZ. THANK YOU. [heart hands, praying heands, pink heart, pink bow emojis],” she added, underscoring her significant role as an owner in the venture.

Further, the post features a sneak peek of the perfectly pink kicks, enclosed within a stone pillar before making a dramatic entrance as the structure crumbled to the ground.

The announcement comes closely on the heels of news Nicki Minaj has set yet another sales milestone, this time beating out longtime rival, Cardi B.

Chart Data announced on Friday (March 29) indicates that Nicki Minaj’s iconic hit “Super Bass,” originally featured on her Pink Friday deluxe edition in 2010 and later released as a single in 2011, has officially achieved 12 times platinum certification from the Recording Industry Association of America (RIAA).

This incredible milestone, representing a whopping 12 million sales or equivalent units, solidifies “Super Bass” as the top-certified single ever released by a female rapper in the United States.