Nipsey Hussle is known for his nickname, Neighborhood Nip, and now the rapper is getting a street named after him on Los Angeles’s Crenshaw Boulevard and Slauson Avenue.
The iconic intersection is now officially Nipsey Hussle Square, cementing the legacy of Nipsey Hussle in the neighborhood that shaped him. Nipsey’s career was built in South Central L.A.
City officials will unveil the new street sign during a 10 a.m. ceremony on Saturday. Family members, community leaders and longtime supporters are expected to gather at the plaza Nipsey once purchased, turning a familiar block into permanent tribute.
For fans, the honor feels earned. Nipsey, born Ermias Asghedom, grew up steps from Crenshaw and Slauson. He transformed that same corner into a blueprint for ownership. When he bought the shopping center that houses The Marathon Clothing store, he made a statement about economic power. He chose reinvestment over relocation.
Nipsey Hussle To Have Los Angeles’s Crenshaw & Slauson Street Renamed After The Rapper
The Marathon brand became more than merchandise. It symbolized independence, discipline and vision. Nipsey preached financial literacy and tech education as pathways to generational wealth. He pushed STEM initiatives and urged young people to own property in their own neighborhoods. His message was clear: build where you stand.
The plaza remains family-owned and continues to operate as a community hub. The Neighborhood Nip Foundation advances youth programs and local revitalization, carrying forward the work Nipsey championed before his death in 2019.
His brother, Blacc Sam, now leads The Marathon enterprise and will attend the unveiling. The moment carries emotional weight for those who watched Nipsey evolve from underground lyricist to Grammy-nominated artist and respected entrepreneur.
Street names matter in hip-hop culture. They mark territory, history and pride. Nipsey Hussle Square connects music to municipal memory. It tells visitors that this corner represents resilience and Black ownership.
For years, locals called it Nipsey Hussle Square anyway. Now the city agrees. The sign makes permanent what the culture already knew: Nipsey’s marathon continues at Crenshaw and Slauson.
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