Rihanna is kicking off 2025 in style and heating things up for Valentine’s Day with her latest Savage X Fenty campaign. On January 7, the Grammy-winning icon unveiled a sultry photoshoot where she takes over Cupid’s role, bow and arrow in hand, as the face of her lingerie brand’s new Valentine’s Day collection.
Savage X Fenty’s newest drop includes lacy intimates, love-inspired sleepwear, and cozy lounge pieces, just in time for the most romantic holiday of the year. Rihanna, who regularly stars in her brand’s campaigns, stunned in a fiery red lace set featuring a barely-there, see-through bra, matching suspenders, and sultry undies. She brought the heat in her Instagram photos, with one striking snap showing her draped in vibrant red roses while serving an over-the-shoulder pose that sent fans into a frenzy.
The red-hot collection is part of Savage X Fenty’s “Loveline,” and Rihanna is the ultimate style muse for this Valentine’s campaign. Let’s not forget, her love life with A$AP Rocky is thriving, adding an extra touch of romance to her latest project.
Rihanna wasn’t the only star of the “Love Your Way” campaign, which celebrates love in all its forms. Joining her were Love Island USA stars Serena Page and Kordell Beckham, along with TikTok sensations Hayley and Jules LeBlanc.
With this sizzling launch, Rihanna proves yet again why Savage X Fenty reigns supreme for sexy, confident, and inclusive fashion. Whether you’re celebrating love with someone special or treating yourself, her campaign is a reminder to embrace boldness and beauty this Valentine’s season.
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