T-Pain is making his latest move outside the booth and into the beverage industry.
The Grammy-winning rapper and entrepreneur has officially launched Good Game by T-Pain, a nootropic energy shot released through his own company, Nappy Boy Dranks. The 2-ounce shot, crafted to enhance focus, elevate mood, and support physical performance, is now available across the U.S.
This latest venture comes as the traditional energy shot market struggles to keep pace with changing tastes. Good Game offers an alternative built on clean, crash-free energy.
T-Pain’s formula features his signature “T-Mix,” a proprietary blend of nootropics designed to sharpen mental clarity and stamina. The shots are sugar-free but still pack bold flavor, launching in Strawberry Surge and Orange Vanilla Vortex.
“I wanted something that hits, works, and actually tastes good,” T-Pain said in a statement. “Good Game gives you clean energy, real focus, no crash, and it tastes like candy with no sugar. The look grabs you, the formula does its job, and I’m turning my fan base into real foot traffic for stores that want something fresh and authentic.”
The product first premiered at the NACS Show 2024, where T-Pain appeared at the Acosta booth to introduce the product directly to buyers and media. Since then, Good Game has gained momentum across the convenience store market. Acosta is leading the national rollout, connecting the beverage with retailers across the country.
Unlike most celebrity-backed drinks, T-Pain isn’t just a name on the label. He’s actively involved in the launch, promoting the brand across his platforms and tapping into a combined audience of more than 20 million fans. Through livestreams, social media, and direct fan engagement, he’s built organic interest while positioning Good Game as a lifestyle staple for gamers, creatives, and busy professionals.
Where other energy shots lean on outdated formulas and legacy branding, Good Game offers a modern take with flavor, function, and artist-driven credibility. It also reflects a shift in how artists build businesses—by creating from scratch instead of simply endorsing.
As Good Game reaches more shelves, T-Pain’s Nappy Boy Dranks is emerging as a serious player in the beverage world. With a product tailored for performance and personality, T-Pain is once again proving he knows how to lead a crowd, onstage and beyond.
Leave a Reply