Tyla is ready to shine brighter than ever.
The Grammy Award-winning singer had been named the newest ambassador of Pandora, PEOPLE reports.
In her first campaign with the global jewelry brand, “Pandora Styled by Tyla” features a curation of designs that reflect Tyla’s “journey, passions and inspirations,” a press release read,
“Through this collaboration, Pandora and Tyla celebrate the power that jewelry holds to capture life’s most unforgettable moments, inspiring a new generation to embrace their unique stories in their own personal expression,” the release continued.
Centered on the brand’s signature charms, the collection features Cherry Blossom, an ode to her classic song “Water,” and the Shark Tooth Mini, which pays tribute to Tyla’s South African heritage.
Expressing her excitement about the collaboration, Tyla spoke about the collection with excitement.
“[Pandora] reminds me so much of home because my mom always made jewelry, and the birthstone charms remind me of the beads I used to have laying around in my house growing up,” Tyla shared. “Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day.”
“Now my Tygers can have matching friendship bracelets with me,” she continued.
Along with her jewelry collection, Tyla is set to debut at Coachella on April 11. Last year, she was forced to cancel her performance and her first international tour as headliner because of a back injury.
Speaking with Billboard, Tyla shared how honored she was to be a representative of the African music that is sweeping the globe.
“It’s still an honor because I do use Afrobeats’ influence in my music. I represent Africa as a whole. Genre is so fluid, so it’s become difficult to categorize it,” Tyla said. “If people see it as the influence that the artist is using in their music getting its recognition, it’ll help more [with perceptions], rather than being like, “This person is not that.”
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