Ye’s Yeezy website has been pulled after recent backlash over his swastika T-shirt sale.
Ye’s website processed sales through Shopify, but the platform told Variety on Tuesday (Feb. 11) that he recently breached its terms. “All merchants are responsible for following the rules of our platform,” a Shopify representative told Variety. “This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify.” An error message has now taken over where the Yeezy website once stood.
Ye’s Super Bowl Ad and Social Media Tirade
Right before the site went dark, Ye funded a Super Bowl ad for Yeezy, urging fans to shop the marketplace. Filmed on an iPhone from a dentist’s chair, the spot aired on three Fox stations, including KTTV Los Angeles. He states in the video as he shows off his diamond grills, “What’s up, guys? I spent all the money for the commercial on these new teeth.” “So, once again, I had to shoot it on the iPhone. Um … go to Yeezy.com.”
Before shutting down his X account on Monday (Feb. 10), Ye spent the weekend unleashing a series of posts laced with antisemitism, misogyny, and homophobia—rallying for Diddy’s release while openly glorifying Hitler. The Anti-Defamation League, along with David Schwimmer and Charlie Puth, has condemned Ye’s recent spree of hate speech, with Puth pleading on Instagram for the Chicago artist to stop. “@ye The message you are sending out to the world is incredibly dangerous,” he stated. “Please man, I beg you to stop. You are selling a T-shirt with a Swastika on it, and MILLIONS of people are influenced by you. Please I BEG you to stop, PLEASE.”
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