April 6, 2017

Madonna Shades Controversial Pepsi Ad Starring Kendall Jenner In Instagram Post [PHOTO]

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Madonna Shades Controversial Pepsi Ad Starring Kendall Jenner In Instagram Post [PHOTO]

Photo Cred: Graham Denholm / Getty Images

After Pepsi pulled their controversial commercial starring Kendall Jenner, Madonna took to Instagram on Wednesday to add her shady two cents to what seems to be a catastrophe.

Madonna posted a throwback photo of herself dressed in all red with a refreshing can of Coca-Cola in her hand.

She then posted a quick snippet of the commercial, which critics reckoned overwhelmingly insensitive and offensive, captioning it,

“When you wake up and realize that S–t just really doesn’t make sense!” Madonna added, “Side Note: My Pepsi commercial was pulled 30 years ago because I was kissing a black saint! #ironic”

The very outspoken entertainer was of course referring to the Pepsi commercial scandal that she was involved in back in 1989.

In the late 80’s Madonna signed a $5 million endorsement deal with the popular soft drink company, and while the ad itself wasn’t taken to task, her music video for “Like a Prayer” (which debuted shortly after) sparked an outrage of criticism from some religious groups.

The Vatican, which claimed the visual contained blasphemous imagery, called for a boycott of Pepsi products. Pepsi then removed the ad from airwaves and pulled out from financially supporting Madonna’s upcoming tour.

Now in 2017 close to three decades later, and Pepsi is once again backtracking on its projects.

“Pepsi was trying to project a global message of unity, peace and understanding,” the company said in a statement Wednesday.

“Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

This commercial offended many people who protest for African-American rights and the Black Lives Matter movement. Many are arguing that the ad is terrible and glamorizes protests. People feel as if Pepsi is trying to capitalize off the black communities struggle.

What are your thoughts on this situation? Check out photo below.


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