North West and Ye, formerly Kanye West, will be like LeBron James and his son Bronny, as it was announced that Kim Kardashian’s daughter will be joining her dad at Gamma after signing a record deal with the label.
The 12-year-old recording artist has signed a deal with Gamma, the fast-rising independent label founded by music executive Larry Jackson. The partnership marks North’s most defined move yet as she builds her own catalog and identity.
Gamma, launched in 2023, has positioned itself as a disruptor in artist ownership and distribution. The company’s growing influence now extends to North, who has already begun recording under the new agreement.
Sources close to the situation say studio sessions are underway, signaling that music is no longer a cameo in her father’s world but a focused pursuit. Ye has credited his daughter with reigniting his passion for creating music again.
Kim Kardashian’s Daughter North West Joins Father Kanye West (Ye) At Gamma
The label also maintains business ties with her father, Ye, formerly known as Kanye West. Gamma is slated to release Ye’s upcoming album, Bully, further aligning the family’s creative ecosystem under one roof.
Earlier this month, North delivered “Piercing on My Hand” through the label. The track, produced with Ye and Will Frenchman, debuted live in Mexico City during one of Ye’s arena performances.
Performing before nearly 40,000 fans, North commanded the stage with visible confidence. She also joined Ye for “Only One” and selections from the ¥$ era, reinforcing her comfort in high-pressure settings.
Her Billboard résumé continues to expand. North previously appeared on “Talking/Once Again,” Ye’s collaboration with Ty Dolla $ign, which reached No. 30 on the Billboard Hot 100. The placement introduced her to mainstream listeners beyond celebrity lineage. She later showcased bilingual agility on FKA Twigs’ “Childlike Things,” performing in Japanese and English.
With Gamma’s infrastructure and Ye’s mentorship, North West is carving out a lane that blends legacy with independence. At just 12, she is no longer orbiting the spotlight. She is stepping into it.
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