Exclusive: Kenneth Griffiths Fuses Black Legacy with Innovation in IMASNICAHI’s Streetwear Revolution

In an industry where trends shift overnight, Kenneth Griffiths has carved out a space that transcends fleeting fashion cycles. As the creative force behind IMASINACHI, he merges streetwear with high fashion, crafting garments that embody exclusivity not as a marketing gimmick but as a core philosophy.

This Black History Month, Griffiths stands not just as a designer but as a cultural architect, weaving Black heritage into every stitch. His work, worn by icons such as A$AP Rocky and Juice WRLD, is a testament to his vision—one rooted in craftsmanship, authenticity, and innovation. At a time when the fashion industry often prioritizes mass production over artistry, IMASINACHI is proof that true creativity stands the test of time.

Your work has been seen on major artists like A$AP Rocky and Juice WRLD

How has collaborating with such figures influenced your approach to design?

“Honestly, working with high-profile clients doesn’t necessarily influence my design process. It’s more of a compliment and affirmation that what I’m doing is on the right track. I’m grateful to have been well-received by such influential figures, but it doesn’t sway my vision. If anything, it just encourages me to keep doing what I’m doing.”

When designing, do you pull from trends, or is your approach more personal?

“I don’t play off trends. I thrive by staying in my own lane and focusing on my day-to-day. My style is rooted in athleisure, specifically college merch—sweatshirts, hoodies, and sweatpants. I source rare, vintage pieces from the ‘80s because the quality back then was unmatched. It’s ironic because I never finished school, but here I am, cutting up vintage college sweatshirts and turning them into something unique.”

IMASINACHI operates on an exclusive VIP membership model. What inspired this approach, and what does it offer your supporters?

“The model isn’t about selling exclusivity—it’s genuinely exclusive. After working with clients like Rocky and Juice WRLD, demand skyrocketed. I needed a system to manage orders and ensure everyone had a fair chance to purchase. The VIP model keeps things organized and gives dedicated supporters early access to collections. It’s about creating a direct connection with my audience and ensuring they don’t miss out on pieces they love.”

You handcraft every piece. What does that process look like from concept to creation?

“It starts with a blank silhouette—no colors, no cuts. For example, if I want to make a hoodie, I focus on the quality and feel. I source materials from thrift stores, examining the fabric’s texture and weight. I aim to create something luxurious without the luxury price tag. The designs often come together organically—like combining a ‘baseball’ hoodie with a ‘softball’ one. It’s about the material and quality first and the story behind it second.”

Your designs effortlessly bridge streetwear and high fashion. How do you navigate those two worlds?

“I’m always observing people. Familiarity is key—people wear what they know and love, like hoodies and sweatpants. My designs take those familiar silhouettes and add unique details, making them feel exclusive yet relatable. It’s about giving people something they recognize but with a twist that makes it one-of-a-kind.”

“I don’t really focus on trends. I have interests I’d like to expand on, but not because I hope they’ll become trends. For example, I’m intrigued by wearable tech, but not in the conventional sense like smartwatches or spy glasses. I’m thinking more along the lines of self-tinting glasses powered by natural energy—something innovative but not overdone. I’m also interested in thermo-sensitive materials that change color with temperature. These ideas aren’t about reinventing the wheel but exploring familiar concepts in new ways.”

Your Valentine’s Day collection is set to launch soon. What can we expect?

“It’s our first major global release since taking a break after having kids. We’re featuring shades of red, gray, white, and black, playing off the familiarity of Valentine’s Day. It’s about creating pieces that feel special and align with what’s already on people’s minds. I’m excited to share it with everyone.”

Looking ahead, what’s next for IMASINACHI? Any upcoming collaborations or new directions?

“More accessories. The garments will become even more exclusive because, honestly, I’m getting older, and I have kids. I can’t keep making 500 sweatshirts a year. Accessories will still carry the same repurposed ethos—like reversible belts or jewelry made from recycled materials. I’m also exploring glasses that combine functionality, like reading glasses and sunglasses in one. It’s about creating practical, innovative pieces without waste.”

A Legacy Woven Into Every Stitch

Kenneth Griffiths is not merely designing clothes—he’s crafting a legacy. As IMASINACHI continues to evolve, it remains a testament to his unwavering commitment to authenticity, creativity, and cultural storytelling. At a time when fashion can feel disposable, Griffiths offers something enduring: a vision that honors the past while pushing toward the future.

And in an industry where exclusivity is often a marketing ploy, IMASINACHI reclaims its true meaning—an intimate connection between the artist and those who understand the artistry.




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