Photo Credit: Brooks Kraft – Getty Images
This week Adidas made headlines with the announcement of Beyoncé officially being signed to a “multi-layered” endorsement deal that promises signature sneakers and a re-launch of the worldwide pop superstar’s Ivy Park clothing line.
After the announcement, Beyoncé was receiving more offers from other sports apparel brands, one in particular being Reebok. Nick DePaula from ESPN appeared on the NBA program The Jump and gave the scoop that the queen herself walked out of a meeting with the latter brand due to its lack of diversity and representation.
DePaula reported, “She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she took a step back and said, ‘Is this the team that will be working on my product,’ and somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects my background, my skin color, where I’m from, and what I want to do.’ So, she took a step back and left.”
Unfortunately for Reebok, who ironically is a subsidiary of Adidas, wasn’t able to impress the singer with its pitch.
Reebok has not responded to Complex’s request for comment at this time. Looks like Beyoncé will be the best thing they never had.
Take a look at the video below:
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TSR STAFF: Christina C! @cdelafresh ___________ If you needed just one more reason to love #Beyonce, I got you! It was major news the other day when she announced a new partnership with Adidas to develop new signature footwear and apparel. ___________ But what y’all may not know is Beyonce shopped her project around to a few shoe companies, including #Reebok. ___________ Writer @nickdepaula said on #ESPN’s #TheJump that #QueenBey had a meeting with Reebok but declined to work with them because no one in the room looked like her or reflected her background. ___________ “For her, it really goes beyond that. It’s more than putting her name on the shoe. It’s about having an imprint on the company, impact in terms of diversity. I had heard a great story about how, throughout this process, in the last year or two, she-read more at TheShadeRoom.com! Via @thejumpespn