Jay-Z is all about the business moves and he just made another one!
The mogul rapper is in the cannabis industry. Forbes reports Hov’s brand is called Monogram and they launched their first products in California last week.
The article reports the flagship product is the “OG Handroll, which is a 1.5-gram joint rolled by “highly trained artisans,” the company says, that use a technique Monogram developed over a year. The joint is made with small-batch flower and is supposed to burn like a premium cigar.” The OG Handroll sells for $50.
It was developed by veteran grower DeAndre “De” Watson. It [comes] in three strengths, “light,” “medium” and “heavy.” Jay joined Caliva as its chief brand strategist in 2019 and that’s when he developed Monogram Forbes reports. That same year, Jay-Z became hip hop’s first billionaire!
Some of Jay-Z’s other business ventures include owning Armand de Brignac champagne, part-owner of D’Ussé cognac, CEO of Tidal and Rox Nation.