The end goal is freedom and that is what Diddy and Ciroc are trying to achieve.
As the world celebrates 57 years of The March on Washington, Diddy and Ciroc have partnered with Amanda Seales, Jamilah Lemieux, Lance Gross, Rapsody, etc., to amplify their powerful voices through a series of billboards.
These billboards display new messages and will be seen in major cities such as Washington D.C., Detroit, New York City, Chicago, and Atlanta.
Diddy commented on the effort of the billboards, “Black Unity. Black Love. Black Excellence. We are Kings and Queens. We are more powerful together.” See some of the billboards below.