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Nike has announced their plans to commit to further supporting the next generation of female athletes. Joined by more than 28 of the world’s top female footballers, Nike unveiled 14 National Team Collections for this summer’s FIFA Women’s World Cup in France.
Nike also announced a three-year partnership with EUFA Women’s Football. They have also partnered with the WNBA, FIBA and Chinese Basketball Association. Nike is even partnering with over 200 universities in the U.S. to support more than 25,000 top female athletes across multiple sports.
“We believe this summer can be another turning point for the growth of women’s football,” said Mark Parker, Nike’s chairman, president, and CEO. “And our bigger ambition is for that energy and participation to extend into all sports. Nike’s commitment is to continue our leading support of competitive athletes, invest in the next generation at the grassroots level and deliver more innovative and compelling product design for women.”
Nike has made it its mission to address the barriers girls face when participating in sports. Through their new community partnerships, their goal is to help girls play with confidence. During this year, Nike will highlight more female champions and trailblazers in the next phase of the Just Do It campaign.
Take a look below:
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“Any dream is possible. If you just want this crazy dream to happen, you just have to put the work in.” ⠀ You know what some people consider a crazy dream? A body positive world. One that’s full of confidence. A world that’s dripping in self-love. ⠀ But that’s the “crazy” world that Montgomery’s Honeybeez are fighting for. #justdoit