Nike Commits to Supporting the Next Generation of Female Athletes [PHOTOS]

Photo Credit: Shutterstock 

Nike has announced their plans to commit to further supporting the next generation of female athletes. Joined by more than 28 of the world’s top female footballers, Nike unveiled 14 National Team Collections for this summer’s FIFA Women’s World Cup in France.

Nike also announced a three-year partnership with EUFA Women’s Football. They have also partnered with the WNBA, FIBA and Chinese Basketball Association. Nike is even partnering with over 200 universities in the U.S. to support more than 25,000 top female athletes across multiple sports.

“We believe this summer can be another turning point for the growth of women’s football,” said Mark Parker, Nike’s chairman, president, and CEO. “And our bigger ambition is for that energy and participation to extend into all sports. Nike’s commitment is to continue our leading support of competitive athletes, invest in the next generation at the grassroots level and deliver more innovative and compelling product design for women.”

Nike has made it its mission to address the barriers girls face when participating in sports. Through their new community partnerships, their goal is to help girls play with confidence. During this year, Nike will highlight more female champions and trailblazers in the next phase of the Just Do It campaign.

Take a look below:

View this post on Instagram

“World’s greatest selfie? I’d like to think so.” — @samanthakerr20 ⠀ First, find a crazy dream. Then, find the others whose dreams are just as crazy. #justdoit

A post shared by nike (@nike) on Mar 11, 2019 at 9:55am PDT

View this post on Instagram

“At the end of the day, it’s all about opportunity. My goal is to knock down the door.” @ayesuppose ⠀ Ayesha McGowan’s crazy dream isn’t just for her. It’s for an entire generation of black women who come after her. #justdoit

A post shared by nike (@nike) on Mar 6, 2019 at 8:01am PST

View this post on Instagram

“Any dream is possible. If you just want this crazy dream to happen, you just have to put the work in.” ⠀ You know what some people consider a crazy dream? A body positive world. One that’s full of confidence. A world that’s dripping in self-love. ⠀ But that’s the “crazy” world that Montgomery’s Honeybeez are fighting for. #justdoit

A post shared by nike (@nike) on Mar 4, 2019 at 10:26am PST

View this post on Instagram

“You have to strive to not be how people expect you to be.” ⠀ See what a crazy dream did for a small school in Memphis. #justdoit

A post shared by nike (@nike) on Feb 28, 2019 at 9:11am PST