50 Cent & Attorney Ben Crump Will Meet Capitol About Black Spirit Industry

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50 Cent engages in a new type of bottle war as the face of the black-owned spirit industry.

The 48-year-old entertainment mogul and civil rights attorney Ben Crump spearhead an initiative to bolster minority representation in America’s burgeoning alcohol industry. They highlight a significant economic opportunity for Black entrepreneurs and assert that Black-owned companies are missing billions of dollars.

“I’m off to DC [airplane ascension emoji] to talk to the Congressional Black Caucus about how @suntoryglobalspirits has damaged my business,” captioned 50 Cent in an Instagram post. 

On Wednesday, 50 and Crump will join other Congressional leaders at the Rayburn House Office Building in Washington, D.C. Their goal is to address and counteract corporate America’s marginalization of Black-owned businesses, aiming to bridge the wealth gap. 

Crump emphasizes that 50 Cent’s proven business acumen in music and television can help Black entrepreneurs. This is evident in the success of 50 Cent’s Sire Spirits company.

Jackson launched Sire Spirits in 2017. By 2021, the brand dominated the liquor industry and secured its first official deal with a franchise in 2023 with the NHL’s Vegas Golden Knights. Sire is currently involved in a legal battle over the mogul’s embezzlement claims.  

50 Cent’s Le Chemin du Roi Brut champagne has achieved award-winning recognition. At the 2023 Houston Rodeo, the spirit was crowned grand champion and won the Best of Show award. Branson Cognac is the official drink of the New Orleans Saints, Indiana Pacers, Sacramento Kings, and Houston Rockets.