50 Cent Expands His Airwaves in Strategic TV Network Push

Curtis "50 Cent" Jackson speaks onstage during Day 3 of the 2024 Invest Fest at Georgia World Congress Center on August 25, 2024 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)
ATLANTA, GEORGIA – AUGUST 25: Curtis “50 Cent” Jackson speaks onstage during Day 3 of the 2024 Invest Fest at Georgia World Congress Center on August 25, 2024 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

50 Cent is expanding his entertainment brand internationally. His streaming service, 50 Cent Action, is now accessible in the United Kingdom for £3.99 each month, representing the channel’s first global expansion since its launch in the United States. “In London, everyone feels a connection. For anyone from New York or American recording artists, London is typically the first destination where they experience international appreciation,” he mentioned in a conversation with Deadline.

This initiative holds personal significance for the rapper, who believes that his longtime fans will value his evolving artistic vision. “My core audience—the individuals who enjoyed my music from the outset—are now older and at home. They will comprehend the creative entertainment decisions I make. I have blended music with entertainment,” he remarked. “Launching in the UK is significant because I have a substantial audience here that hasn’t been able to engage with us. Now they finally have the opportunity to experience it.”

50 Cent’s Roku Channel Ranks High as He Expands Into Live Entertainment

The platform features selections from Lionsgate’s vast library, as well as films starring 50 Cent, including Righteous Kill, 13, and The Expendables 4. Additionally, it provides access to his acclaimed series Power.

Although the channel was introduced only a few months ago, it is already experiencing substantial viewership. “My @50centaction channel is ranked in the top 5% of over 500 channels on Roku. I have more content coming your way today—stay tuned!” he posted on Instagram. In addition to his streaming ventures, 50 Cent is working on a multipurpose venue in Shreveport, Louisiana. His production company, G-Unit Films & Television, has acquired a long-term lease for the Stageworks property, which will undergo renovations to host sports, concerts, and other large events—all for a nominal monthly fee of just $200.


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