Jonathan Majors and Meagan Good have launched their first joint venture as a married couple: Honor Culture, a wellness brand that blends fitness, mental health, and community-building into one lifestyle platform. With a focus on holistic care and collective healing, the project marks a shift from celebrity endorsement to a deeply personal mission.
The brand’s debut came over the weekend via coordinated Instagram posts. Dressed in matching Honor Culture gear, the couple shared a series of workout photos—one striking image shows Majors lifting Good on his shoulders, underscoring the brand’s themes of trust and strength. “Sᴏᴍᴇᴛʜɪɴɢ’s ᴄᴏᴍɪɴɢ …Sᴛᴀʏ ᴛᴜɴᴇᴅ @h0n0rculture,” Good captioned the post. The launch quickly gained traction online, sparking excitement from fans eager to learn more. “And I’m gone support it! … I don’t even know what IT is yet,” one user commented. Another added, “Date idea: let’s go workout & grab smoothies after!”
Majors and Good launch a wellness movement grounded in healing
Though grounded in physical training, Honor Culture is being framed as more than just another fitness brand. Majors and Good are shaping it as a purpose-driven movement—one that prioritizes wellness through shared experience, emotional resilience, and inclusive community support. The rollout follows the couple’s quiet wedding ceremony this March, held in a Los Angeles backyard with only their mothers in attendance. Majors’ mother, a pastor, officiated the union, while Good’s mother served as the sole witness.
Their engagement was just as intimate. Majors proposed in Paris after receiving her father’s blessing, and the two later exchanged engraved rings during a celebratory trip to Hawaii. The news came four months after they made their relationship public at the Ebony Power 100 Gala—the same event where they first met in 2022. Public attention around their relationship intensified in 2023 as Good finalized her divorce from DeVon Franklin and Majors faced ongoing legal challenges. Throughout that period, Good stood visibly by his side, attending court appearances and showing support in the face of scrutiny.
In an interview with AllHipHop earlier this year, Majors spoke candidly about their connection, describing a bond forged through both personal growth and shared purpose. With Honor Culture, the couple is inviting the public into that journey—encouraging others to explore wellness not just through fitness, but through unity, intention, and the belief that healing can be a communal act.
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