LL Cool J Claims First To Rock Jordans In Hip-Hop

LL Cool J attends the 38th Annual Rock & Roll Hall Of Fame Induction Ceremony at Barclays Center on November 03, 2023 in New York City.
NEW YORK, NEW YORK – NOVEMBER 03: LL Cool J attends the 38th Annual Rock & Roll Hall Of Fame Induction Ceremony at Barclays Center on November 03, 2023 in New York City. (Photo by Arturo Holmes/Getty Images for The Rock and Roll Hall of Fame )

LL Cool J has claimed a pivotal role in cementing Air Jordans as a key element of hip-hop style. In a candid conversation with Big Boy, the rap legend reflected on being the first artist to sport Michael Jordan’s now-iconic sneakers in the mid-1980s, long before they became a cultural staple. He pointed to the back cover of his 1985 debut album Radio, where he famously wore black and red Air Jordan 1s.

“My first album cover had me rocking Jordans when Michael Jordan was still a rookie,” LL recalled. “Everyone else was wearing Adidas and Puma. I went with Jordans. He didn’t even have a championship yet—I just liked the sneakers.” LL’s decision marked a bold fashion statement at a time when Jordan’s legacy was still in its infancy.

Despite helping popularize the brand, LL Cool J revealed he was never compensated for showcasing the shoes. During a 2019 appearance on Jimmy Kimmel Live!, he shared: “Michael never cut me a check. But when that album dropped, those were the very first Jordans in their debut year. I just loved the shoes.”

As a hip-hop pioneer, LL Cool J’s influence transcends fashion. Recently, he celebrated another milestone with the release of his latest album, The FORCE. Produced entirely by Q-Tip, the project features heavyweights like Nas, Snoop Dogg, Rick Ross, and Fat Joe. However, the collaboration with Eminem on “Murdergram Deaux” stands out for its unique historical significance.”

In a conversation with Shaheem Reid, LL highlighted the rarity of the track, noting: “The producer and both MCs on this song are all Rock & Roll Hall of Fame inductees. That’s special.” LL himself joined the Hall in 2021, with Eminem inducted in 2022, and Q-Tip earning his place with A Tribe Called Quest earlier this year.

Reflecting on the achievement, LL added, “It’s a cool, fun fact. I think history will look back on this moment favorably.” With a career spanning decades and his enduring impact on music and culture, LL Cool J continues to shape the narrative of hip-hop.


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