The BIG3 is returning for its eighth season and CBS will continue to be the league’s network partner.
Founded by hip-hop legend Ice Cube, the 3-on-3 league enjoyed its most-attended season in the post-COVID-19 era. An average of 10,000 fans per game was an attendance.
In 2025, the BIG3 will add an 11th week and will “ transition from a touring model to each team representing home markets.” Los Angeles, Miami, Houston, and Detroit are new cities that will have teams. Also, the league has plans to have international games and teams.
Cube, in a statement, spoke the the league’s continued growth and its bright future.
“This is the first piece of the puzzle in putting together an extraordinary eighth season,” said BIG3 Co-CEO Ice Cube. “CBS has been an outstanding partner for us these past five years and we can’t wait to bring our fans an additional week of BIG3 basketball on the network they know and love.”
‘Beyond the impressive number of consecutive years we’ve worked together,” Cube continued. “The re-signing of this deal cements the BIG3 on CBS’s summer programming line-up and sets the stage to finally embrace our dedicated fans in each of our new home markets – Los Angeles, Miami, Houston, and Detroit. We are incredibly proud of our longstanding shared commitment to promote and grow the game of 3-on-3 basketball and know that there is so much more to come this summer.”
Jeff Kwatinetz, BIG3 Co-CEO, also showed his gratitude for the partnership.
“We are thrilled to have BIG3 officially back home on CBS for the sixth consecutive year,” said BIG3 Co-CEO Jeff Kwatinetz. “CBS truly is the best in the business. We couldn’t be happier to have our trusted partners alongside us for another game-changing season.”
Dan Weinberg, Executive Vice President of programming, at CBS Sports, also shared his excitement about the network airing BIG3 games.
“BIG3 is an exciting brand of basketball that is growing in popularity every year,” Weinberg said. “We are looking forward to them returning to our summer sports lineup as we continue to showcase the best in 3-on-3 hoops and crown the next BIG3 champion on CBS.”
The full 2025 BIG3 schedule on CBS will be released in the new year.
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