Vybz Kartel, the king of dancehall, will embark on his first world tour after serving 13 years in prison, according to the launch of his new merch line, “Worl Boss Tour.”
Available now at VybzKartelWorld.com, the collection arrives not just as a fashion release but as a cultural proclamation. It signals Kartel’s evolving legacy as he prepares to reconnect with fans worldwide on his 2025 tour.
The “Worl Boss Tour” drop blends Kartel’s iconography with the energy of his return to the global stage. It’s less about clothes and more about identity, nostalgia, and reach. Each item offers fans a tangible link to the artist’s journey—past, present, and what’s ahead.
Leading the release is the “Last Man Standing” T-shirt, a bold nod to Kartel’s legendary clash with Mavado at Sting 2008. Designed by Creative Director Justin Seepaul, the shirt’s back print references seminal hits like “Clarks” and “Summertime.” It invites longtime fans to relive a defining era in dancehall while introducing newcomers to Kartel’s unmatched catalog.
Another standout, the signature “Worl Boss Tour” tee, maps the cities and countries on the 2025 itinerary. The design reflects Kartel’s unwavering presence despite years of confinement, turning geographic reach into artistic resilience. Every listed destination is a promise: the Worl Boss is showing up, loud and unapologetic.
The drop also includes a limited-edition tumbler, designed for sipping STR8 VYBZ RUM—Kartel’s celebrated liquor brand. More than a beverage accessory, it’s a collector’s piece rooted in brand loyalty and lifestyle. For many, it symbolizes something deeper: Kartel’s name carries across mediums, industries, and borders.
With six U.S. arenas already sold out and international dates soon to follow, the Worl Boss Tour is rapidly shaping up as a landmark event. It’s not just another run of concerts. It’s an assertion of dominance from an artist whose influence never waned, even while locked away.
Kartel’s latest move isn’t a comeback—it’s an expansion. He remains at the center of dancehall’s global momentum, now backed by a brand that extends beyond music. The merch, the tour, and the message are unified: Kartel’s cultural reign is far from over.
Worl Boss to di worl—again, and with intention.
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