Kendrick Lamar had fans excited when he posted on his Instagram.
Dot posted the unveiling of the “at service company” pgLang. The company is described as “a new multi-lingual, at service company,” as describd in the press release. It continues, “pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all.”
Kendrick Lamar and Dave Free have launched a company called pgLang. pic.twitter.com/tOGVdqv16Y
— DatPiff (@DatPiff) March 5, 2020
Producer Dave Free says in the statement, “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships.”
Dot posted three photos showing different pgLang logos and linked fans to a pgLang website. On the site, you can see a video written and directed by Dave Free. Baby Keem, Yara Shahidi, Jorja Smith, and Kendrick make appearances in the video.
Welcome to pgLang. https://t.co/IucgqwEiG0 pic.twitter.com/pooIBPEWl0
— Kendrick Lamar (@kendricklamar) March 5, 2020
View the full statement, as well as the full video here.