Birdman Will Celebrate 30 Years Of Cash Money At Essence Fest

Birdman and Lil Wayne during 2006 BET Hip-Hop Awards – Audience and Backstage at Fox Theatre in Atlanta, Georgia, United States. (Photo by Jemal Countess/WireImage for BET Network)

From Juvenile to Lil Wayne to Drake to Nicki Minaj, Cash Money Records has produced some of the biggest names in hip-hop since its arrival in 1991. Birdman, co-founder and CEO of the label, celebrates 30 years in New Orleans this July during Essence Fest.

Essence, Birdman, and Cash Money announced the news on social media on Wednesday evening (May 1). The annual event will take place from July 4 through 7 at the Ceasar’s Superdome. Birdman and Cash Money are planning a performance featuring special guests and promises to be unforgettable.

New Orleans festival to honor hometown hero and Cash Money Millionaires, celebrating three decades of success. Last week Birdman revealed that he owns 100% of Cash Money Records during an interview with Steve-O. Cash Money Records signed a groundbreaking deal with Universal Music Group in the 1990s, inspiring others like Chris Brown to follow suit.

The Cash Money Millionaires include Birdman, Mannie Fresh, Juvenile, B.G., Lil Wayne, and Young Turk. Birdman and Mannie Fresh found early success as the Big Tymers with classics such as “Still Fly,” “Get Your Roll On,” and “#1 Stunna.”

While Juvenile, B.G., Lil Wayne, and Turk delivered countless solo hits, as the Hot Boys, the group delivered two classic albums and hit songs, “I Need A Hot Girl” and “We On Fire.” The Hot Boys reunion has been a trending topic since the release of B.G. in September 2023.

The ESSENCE Festival of Culture™ honors the city’s musical heritage and cultural bearers who have inspired generations.  The event’s essence lies in the community, from musical legends to cultural guardians who embody the spirit of New Orleans.