Kylie Jenner’s Racy Denim Campaign Goes Viral

BEVERLY HILLS, CALIFORNIA – MARCH 10: Kylie Jenner attends the 2024 Vanity Fair Oscar Party Hosted By Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 10, 2024 in Beverly Hills, California. (Photo by Jamie McCarthy/WireImage)

Breaking the internet runs in the family. 

Kylie Jenner poses topless as the face of the new Khy denim campaign, which goes viral.  

Designer Natasha Zinko collaborated with the brand and shared Instagram posts previewing the new collection on Sunday (April 21). One of the posts displays the mother-of-two lying on her stomach in the denim behind a grey backdrop. 

Kylie wore classic makeup, including mascara and light smoky eyeshadow. In the campaign, she gave a sultry gaze. Her dark hair was parted and fell past her shoulders. 

Khy launched four collections since November 2023 and Kylie is simplifying her personal style. “I don’t have this thick mane down to my butt, I don’t have lash extensions, I don’t have these long claws,” Kylie told Daily Mail.

She added: “It takes me a while after I have a baby to feel like myself again. Then you get your body back, and you’re like, “Wait, the trends have changed.”

Kylie opened up about how she has never felt that her appearance was fully accepted by others. “It’s just years and years of not feeling like my face or looks are accepted,” she said. “There’s nothing anyone could ever say now that would hurt me.”’ 

Khy’s Drop 005: Denim will be available on April 25. See more photos below.

In other news, Kylie launched her own vodka soda brand, Sprinter, last month. Each can is 100 calories and contains no added sugar. Jenner and expert Chandra Richter worked on the canned vodka soda for a year. It comes in four flavors: lime, black cherry, peach, and grapefruit.